FUT Hero items are rare players which can be FIFA 23 Coins found in specific packs of Ultimate Team. FUT Hero cards are presented to players who've had a major impact on the club or are famous, such as ex- Manchester United midfielder Park Ji-Sung.
Due to the item's rare, they're typically highly expensive for FIFA 23 Ultimate Team's virtual transfer market including some items like Yaya Toure selling for 1.9 million FUT coins and a popular third-party site selling coins rates at less than PS400.
But EA accidentally released the pack, thus flooding the market with a massive supply of the game, and seeing all price drop dramatically while some people lost more than 100,000 FUT coins in value, around PS200 when bought by a third party.
EA has yet to comment on the error. However, the damage on the market is long-lasting. The majority, if not all players have lost value, even though the market been recovering somewhat since the elimination of the pack , and the resultant shortage of FUT Hero items, the loss of coins will not be able to be reversed.
People who have managed to purchase the pack might have the luckiest of circumstances, however since the pack was advertised as not tradeable (meaning it couldn't be sold on the transfer market), in past instances where EA has sold a pack with incorrect descriptions usually, they compensate players who bought the original pack. That means some gamers could be given two FUT Hero cards at a cost of as low as 25,000 coins.
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